Product Marketing Manager(ESP)

About NewsBreak

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about

The Opportunity 🚀

Aigeon.ai is an exciting, key new product incubated by NewsBreak, the leading platform for local news and information with over 40 million users across America. Aigeon is building the next-generation Email Service Provider (ESP) SaaS, leveraging AI to simplify newsletter creation, audience growth, and monetization.

As our first Product Marketing Manager, you will be the definitive voice of the customer and the product. You will own the entire product narrative, from deep customer insight to differentiated market positioning and compelling product storytelling. Your work is central to ensuring that our product is built for the right audience and is communicated in a way that resonates and converts—partnering directly with the GTM Manager to turn our narrative into scalable revenue.

• Persona and ICP Deep Dive: Become the expert on our target users (newsletter creators, content entrepreneurs), establishing detailed buyer personas, understanding their pain points, and mapping their decision journey.
• Competitive Intelligence: Maintain a deep and constant pulse on the competitive landscape (e.g., beehiiv pricing, Substack features), providing actionable positioning and competitive intelligence to the GTM and leadership teams.

• Product Messaging: Develop clear, compelling, and differentiated core messaging and value propositions for the aigeon.ai platform and key features, focusing on translating complex AI technology into tangible user benefits.
• Product Content: Own and create core customer-facing marketing assets, including website copy, feature pages, compelling product demos, case studies, and key narrative content that drives interest and education.
• Pricing: Collaborate with the Senior GTM Manager and leadership to define and optimize the pricing tiers, ensuring it maximizes perceived value and aligns with customer segmentation.

• Go-to-Market Readiness: Own the marketing and narrative execution for all new features and product launches. Define the target audience, create all launch communication (internal and external), and ensure the message is delivered flawlessly.
• Sales Enablement: Develop and maintain the foundational sales and business development enablement materials—including pitch decks, talk tracks, objection handling guides, and internal training sessions—to ensure the GTM team is fully equipped and aligned on the product's value.
• Lifecycle Messaging: Define the messaging and user communication strategy for product adoption and retention campaigns across email and in-app channels, partnering with the GTM team on execution.

• 3+ years of direct experience in a Product Marketing role, ideally in a B2B SaaS, MarTech, or Growth-focused environment.
• Exceptional Storyteller: Proven ability to simplify complex technology into clear, customer-centric narratives and produce high-quality written content that drives action.
• Customer Obsession: A natural curiosity and ability to conduct deep customer research and translate findings into product strategy and clear marketing action.
• Collaboration and Influence: Experience working closely with Product Management and Growth/Sales teams to drive a unified commercial outcome.
• Experience in the ESP, Creator Economy, or AI tools space is a significant plus.
• Fluency with marketing technologies and CRMs (e.g., HubSpot, Salesforce, Amplitude).