Related skills
tableau excel search youtube meta📋 Description
- Lead paid marketing for new DTC products (IUL, annuities) with H2 2026 launches.
- Own paid strategy and end-to-end roadmap with product, brand, analytics.
- Run cross-channel campaigns across Meta, Search, YouTube, TikTok, and more.
- Make autonomous budget decisions and define testing roadmap.
🎯 Requirements
- Proven track record in high-growth, direct response B2C startups; fintech/insurtech preferred.
- 10+ years paid marketing; 7+ years user acquisition; Meta, Search, YouTube, TikTok.
- Experience launching paid marketing for new products or lines.
- Strategic judgment: know trade-offs, tests, and when to kill.
- Strategic and hands-on: comfortable with strategy and hands-on work.
- Measurement rigor: MMM, incrementality testing, geo lift, DR measurement.
- Creative taste: can discuss DR creative with copywriters and data scientists.
🎁 Benefits
- US benefits details at ethoslife careers page.
- Equal opportunity employer with inclusive culture.
- Remote-friendly, fast-paced startup environment.
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