Senior Lifecycle Marketing Manager

Join us to build a more rewarding financial future for all Canadians

At Neo, we’re on a mission to build a more rewarding financial future for all Canadians. Life at a rapidly scaling tech startup isn’t for everyone. It’s complex, fast-paced, high-pressure, but also incredibly fulfilling. Since its founding in 2019, Neo has gained incredible traction and is one of the fastest-growing fintech companies in Canada.

• #1 on Deloitte’s Technology Fast 50 for 2023, 2024, and 2025 — the first company ever to achieve a three-peat at the top!

• #1 Fastest Growing Company in Canada for 2024 by Globe & Mail

• Top-ranked mobile apps and credit cards

• Team of 500+ people

• 1M+ customers

• 10K+ retail partners

The Role

The Lifecycle Marketing Manager owns the day-to-day execution of Neo’s lifecycle marketing engine. This role brings key messaging and action to life across the customer journeys - ensuring every message connects seamlessly within the broader product experience.

You will manage the lifecycle calendar, build and iterate on automated campaigns in Iterable, and partner with product and growth teams to embed lifecycle touchpoints into key user flows. From activation to cross-sell and habit-building, this role turns strategic direction into operational excellence - executing, testing, and optimizing with precision.

What you’ll be Doing

• Own the end-to-end execution of lifecycle campaigns, from setup and QA to deployment.

• Manage the centralized lifecycle calendar and ensure alignment across all teams.

• Collaborate with Product and Growth teams to integrate lifecycle communications and touchpoints directly into the app experience.

• Drive experimentation and iteration strategies within our marketing platform (Iterable) to improve performance.

• Support and build activation, cross-sell, and habit-building journeys that increase user engagement and retention.

• Monitor campaign performance, surface actionable insights, and recommend continuous improvements.

Who we are Looking for

• Proven Lifecycle Expert: You have hands-on experience building, managing, and optimizing automated customer journeys. You think in terms of activation, engagement, retention, and cross-sell.

• Marketing Automation Pro: You are highly proficient with a modern marketing automation platform (e.g., Iterable, Braze, Customer.io). You can build complex workflows, manage audiences, and ensure data hygiene.

• Analytical & Data-Driven: You are comfortable monitoring campaign performance, analyzing engagement metrics (CTR, conversion rates), and using data to make recommendations.

• Detail-Oriented Executor: You have a keen eye for detail and pride yourself on launching campaigns on time and error-free. You have strong QA and process management skills.

• Collaborative Partner: You have experience working closely with product, growth, and data teams to ensure marketing campaigns are seamlessly integrated into the product experience.

• Experimental Mindset: You are driven by performance and actively seek out opportunities to A/B test and iterate to improve key metrics.

Working at Neo:

The people who thrive at Neo are resourceful, growth-oriented, and driven to win. We hold ourselves to high standards because we’re on a mission that matters: to build a more rewarding financial future for all Canadians. As individuals and as a team, we constantly challenge ourselves and each other to raise the bar and deliver exceptional experiences for our customers. Our commitment to customer success drives everything we do, from building world-class products to providing exceptional support at every step of their journey. If this resonates with you, keep reading.

We trust, respect, and support each other. This means honest conversations, constructive input, and empowering each other to move fast and think big. You’ll be surrounded by people who push you to be your best. We primarily collaborate in person across our Calgary, Winnipeg, and Toronto offices, where ideas move quickly and teams build momentum together. As we continue to scale and evolve, we’re looking for builders, innovators, and problem solvers who thrive on challenge–people who would rather blaze a trail through uncertainty than follow a well-paved path.

All team members have a stake in Neo’s success and earn meaningful equity through stock options. This ownership mindset is at the heart of everything we do — when Neo grows, we all grow. If you’ve heard that Neo employees work hard, it’s true. We hold ourselves accountable for delivering on our commitments to our customers, partners, and each other. Working at Neo means taking ownership of your work and driving results, knowing that your contributions directly impact the company’s success.

Apply with us:

We believe in equal opportunity and are committed to creating an inclusive climate where everyone can thrive. Customers trust us with their finances, so successful candidates for this position will be required to undergo a security screening, including a criminal records check and a credit check.

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