Employer Brand and Talent Marketing Lead
Neko Health is scaling a new model of proactive healthcare. To win exceptional talent, we must berecognisedas a premium employer and tell a clear, purpose‑led story that turns passive awareness into quality applications and hires.
This role owns theemployer brandstrategy and execution to build a premium talent brand anddirectly contributes to top‑of‑funnel and hiring goals. Our mission, culture - known as the‘Neko Vitals’- and our consumer brandprovide the foundation for the narrative andcreativeyou’llbring to lifeworking in close partnership with our internal Marketing, Creative& Communications teams building a premium talent brand, creating great content, and driving high-quality applications,
Talent Brand Strategy and Positioning Define and maintain Neko’sEmployer Value Proposition andTalentBrand narrativefocused onbuilding a premium talent brand and drivinggreat qualityapplications.Be bold whilst being inabsolutealignment withour consumer brand and culture;define target audiencefor Medical, Tech/AI, and Business talent with clear value propositions by market.Operationalisea funnel attraction model across channels, with clear conversion targets per stage.Collaborationclosely with a range ofinternal and external partners,demonstratingstakeholder& projectmanagementskills. Recruitment Marketing and Content Build modular, on‑brand content/assetsystemsthat scale globally andlocalisesimply.Ensure alignment with consumer brand through close working and partnership with Marketing,Creative& Comms.Own paid/organic campaigns acrossprofessional channels and job boards, search, programmatic job ads, niche boards, events, and community groups; continuously test to improve application quality.Collaborate with Marketing, Creative& Comms to ensure company levelactivations(e.g.new market entry)include talent as a key targetaudienceand talentengagementis a key partof company-side channels such as Instagram, Facebook& LinkedIn. Channel and Experience Foundations Partnerwith Marketing& Creativeon career site UX, SEO, and conversion improvements; ensure landing pages reflect mission, role clarity, and outcomes.Stand up employee ambassador activation (toolkits, prompts, brand assets) and integrate withtalentreferral programs to amplify authentic voices. Insights, Measurement and Forecasting Establishsource‑to‑hiremetrics: awareness & engagement consideration/favourability, applicationqualityandconversion ratesRunregularbrand healthcheckse.g., Glassdoor sentiment, aided/unaided awarenessfor target talent.Use post‑hire data to refine personas and messagingtodeliver a continuousimprovement loopin engagement and sentiment for target talent. Ways of Working and Governance EmbedNeko’sMission and Cultureintoassetsand storytelling; ensure all materials are consistent with theCompanyVitals(values)and compliant with clinical/regulatory constraints.Partner effectively with Marketing, Comms & Creative using the RACI to move fast whilst ensuringclosecollaboration and alignment.Lead agencyselectionfor talent specific servicesandmanage theperformanceofTalent Acquisitioncampaign partners.Contribute to company level Brand agencyselectionand oversee any Talent specific creative or campaigns being delivered via company levelBrand orCreative partners. What Great Looks Like (Year One) Top‑of‑Funnel:Improved response rates,quality applications; improved apply‑to‑screen and screen‑to‑onsite conversion rates(in priority roles/functions)Time & Cost: Reduced time‑to‑hire via organic/brand‑attributed channels.Advocacy: Active employee ambassador program with measurable reach and referral uplift. You'll Thrive Here If You Have Provenmulti-marketConsumer marketing experiencein a high growth/premiumbrandenvironmentto drive measurable outcomes.PreviousEmployer Brand/Recruitment Marketingexperienceisnotrequiredbutapassion for Talent and buildingis!Expertiseacrossorganic andpaid social, search, programmatic, events, communities, andwebsiteoptimisation; hands‑on with analytics and experimentation.Exceptional storytelling skills; ability to translate complex clinical/AI work into human, premium experiences that resonate with top talent.Experience partnering withmultiple functions / stakeholdersandproject management skillsProven experience in change‑management to land adoption.Fluency withCRM and / or ATS and AI‑enabled tooling (automation, content ops, analytics) Day-To-Day Responsibilities Buildtalentbrand plans with funnel targets by segment/market; set hypotheses and experiments;sharelearnings& refine plans.Leadtalent brand and attractioncontent calendar andcoordinatecreative production (employee stories, behind‑the‑scan features, leader POVs); ensureabsolute alignment with the consumerbrand, and compliance.Orchestrate campaigns for critical roles (e.g., GPs, Operators, AI/ML), aligning with recruiting sprints and virtual hiring events.Maintain LinkedIn Life, Glassdoor, and ownedprofessional talentchannelse.g.PracticeMatch, BMJ, RCGP; coordinate timing with live roles tomaximiseconversion.Deploy ambassador/employee‑generated content kits and internal comms nudges linked totalentreferral pushes.Provide weekly/monthlyperformance readouts tokey stakeholders; tune spend and creativeto improve ROI. Additional Information A Note On Brand and Culture
Our culture is purpose‑driven and member‑first; we aim for 10x improvements, do right by the member, and protect trust.We’rebuilding a company that works extraordinarily well now and scales with integrity. Your work will help exceptional people see themselves in that mission—and choose Neko.
