Head of Digital Marketing

Born in 1971, the roots of Mulberry are in Somerset, England. For more than fifty years, Mulberry has been a British lifestyle brand, internationally acclaimed for quality and design capturing the Mulberry Spirit.

Sustainability has been part of the Mulberry ethos since the brand's inception, in recognition of our purpose-driven approach, in 2024 we proudly achieved B Corp Certification.

Today, we are a global brand, but our values remain the same; we are committed to improving our impact on people and the planet.If these are values you share, we would love you to join our team.

The Role:

The Head of Digital Marketing will lead the next phase of the Global Mulberry digital marketing strategy and channel optimisation. This role will oversee all aspects of digital marketing, partnering with the organisation to drive profitable customer acquisition, consumer engagement, and retention.

The ideal candidate will combine strong people leadership with hands-on expertise in digital channels (including Paid Search/Social, Affiliates, CRM, SEO), be analytically minded, a strong collaborator.

Duties and Responsibilities:

· Define the annual Digital Marketing strategy including the management of the digital media budgets, the setting of annual customer retention forecasts and supporting the business turnover through Digital Marketing channels.

· Manage and mentor a team of digital marketing professionals, agencies, and partners.

· Manage global spend allocation for Digital Marketing activities, working closely with global finance teams on forecasting and budgeting processes.

· Work with the Global Brand Marketing and Regional Leads to develop holistic, cross-channel marketing campaigns, identify and leverage digital opportunities that support the central communications strategy.

· Identify growth and development opportunities through transparent and actionable business reporting and insights that can be shared and easily understood by the wider business.

· Work closely with the Marketing, Trading and Retail teams to develop digital CRM programme, driving acquisition and retention to build loyalty and convert high potential Mulberry customers.

· Oversee the management of paid media campaigns (search, display, social, programmatic, affiliates), setting agency/team objectives to deliver annual growth and maintain positioning.

· Create and manage the SEO strategy, working with the organisation to ensure SEO is always a considered factor for all site development, site content, organic social media and press activity.

· Work closely with Brand Marketing team to plan and execute global digital content partnerships with key publishers to help reach and engage new audiences.

Culture:

· Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community-oriented spirit.

· Support Mulberry to deliver an inclusive culture, through behaving in a way that is open-minded and respectful towards others, and understanding that your views, opinions, and experiences may not always be shared by your colleagues.

· Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability:

· As a certified B Corp, we are committed to using business as a force for good. You’ll be encouraged to incorporate environmentally and socially responsible practices into your work, supporting our