Senior SEO Specialist

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves more than 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

As Senior SEO Specialist, you will serve as the operational backbone of Motive’s fast-scaling organic program, with accountability for executing and optimizing our core SEO and emerging AIO/AEO initiatives. 

Reporting to the Senior Manager, Organic Growth (SEO/AIO), you will own the tactical day-to-day and strategic execution of search-driven programs – including SEO content operations, technical improvements, channel strategy (Web/YouTube), localization, link building, online reputation, analytics, and foundational support for AI-powered search visibility. This role is pivotal for advancing Motive’s organic channel KPIs and supporting brand OKRs (leadership in driver safety, AI, and trusted industry reputation).

• Manage and optimize the SEO content pipeline, including keyword research, editorial calendar, content review, and coordinating writers and editors to align with business priorities.
• Oversee technical SEO, site health, and collaborate with engineering to address issues such as site speed, crawlability, structured data, and Core Web Vitals.
• Develop and execute link building strategies, internal linking plans, and support off-page SEO to strengthen domain authority and online reputation.
• Lead page development and optimization for new and existing properties, and drive localization for international markets.
• Own regular SEO reporting and analytics using tools like GSC, GA4, and support experimentation for AI-powered search and generative answer optimization.
• Collaborate cross-functionally with content, creative, and analytics teams to maximize channel performance across web and video platforms

• 5+ years of experience in SEO/organic growth (B2B/SaaS preferred), with demonstrated success owning results in high-velocity or competitive categories.
• Strong hands-on skills in SEO content pipeline management (calendar, QA, writer/SME coordination), technical SEO basics (crawl, schema, audits), and modern analytics/reporting tools.
• Experience with on-page and off-page SEO (including linkbuilding and YouTube/video SEO).
• Prior experience managing or contributing to localization & international SEO efforts
• Familiarity with or strong interest in AIO/AEO and AI-powered search visibility (LLMs, generative answers, structured content for AI).
• Analytical mindset, detail-oriented approach; able to balance execution speed with quality and strategic alignment.
• Highly collaborative and able to work cross-functionally with content, web, creative, and analytics teams.
• Clear and timely communicator, with a growth mindset and willingness to iterate and learn.
• Fluent in one or more of these languages is a plus (Spanish, French, German, Italian)
• Experience with SEO tools like: Google Search Console, SEMrush, STAT, Moz, Screaming Frog, Ahrefs, Brightedge, Conductor, Profound, GA4, Amplitude etc.