Senior Manager, Lifecycle Marketing

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do. The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment. 

We are seeking an experienced and strategic Senior Manager, Lifecycle Marketing to lead our customer lifecycle marketing strategy and execution. This role requires a data-driven leader who can design, implement, and optimize comprehensive lifecycle marketing programs that drive customer acquisition, expansion, retention, and advocacy and own email marketing as a channel. The successful candidate will possess strong leadership competencies and demonstrate the ability to manage cross-functional teams while driving measurable business impact across the entire customer journey.. This role reports to the Director of Growth Marketing.

This role is remote and based in the US.

Strategic Leadership & Planning

• Develop and implement comprehensive lifecycle marketing strategies aligned with organizational mission, culture, and business objectives
• Create detailed customer journey maps identifying key touchpoints, pain points, and optimization opportunities across all lifecycle stages
• Set strategic direction for lifecycle marketing initiatives and gain support from key stakeholders across the organization
• Lead horizon scanning and conceptualization to deliver high-performance lifecycle marketing strategies

Channel Ownership & Execution

• Steward preexisting and design and execute new personalized, targeted marketing campaigns across email and in-product channels
• Own marketing contact database and implement sophisticated customer segmentation strategies using behavioral, firmographic, and technographic data
• Own end-to-end campaign strategy from ideation through execution, optimization, and performance measurement
• Collaborate with campaigns, product marketing, sales, customer success, creative, and content teams to ensure cohesive messaging and experiences

Team Leadership & Development

• Lead and manage the lifecycle marketing function
• Create an inclusive culture, encouraging diversity and difference while promoting team wellbeing
• Provide coaching, mentoring, and professional development opportunities for team members
• Enable high-performance working environments through effective delegation and empowerment

Analytics & Optimization

• Establish KPIs and measurement frameworks for lifecycle marketing programs
• Analyze customer behavior, engagement patterns, and campaign performance to drive continuous improvement
• Generate comprehensive reports demonstrating lifecycle marketing impact on business objectives
• Lead experimentation and testing frameworks to optimize campaign performance and customer experiences

Cross-functional Collaboration

• Partner with Customer Success to coordinate marketing and support touchpoints for maximum revenue impact
• Work closely with Analytics team to define customer lifecycle reporting and create performance dashboards
• Collaborate with Campaigns, Product Marketing, Sales, and Customer Support teams to align strategies and ensure consistent customer experiences
• Build and maintain relationships across multiple stakeholder groups both internally and externally

Education & Experience

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum 7-10 years of marketing experience with at least 4-5 years in lifecycle marketing or customer journey management
• Minimum 3-4 years of people management experience leading marketing teams

Technical Competencies

• Proficiency in marketing automation platforms (Marketo)
• Experience with CRM systems (Salesforce) and customer data platforms
• Strong analytical skills with proficiency in Google Analytics/Amplitude and Tableau.
• Knowledge of A/B testing methodologies and experimentation frameworks

Leadership Competencies

• Strategic Vision: Ability to shape organizational mission, culture, and values while setting strategic direction
• Innovation & Problem-Solving: Curious and innovative mindset for exploring areas of ambiguity and finding creative solutions
• Stakeholder Management: Skilled in influencing and negotiating strategies both upwards and across organizations
• Change Leadership: Proven ability to lead change initiatives and respond effectively in crisis situations

Preferred Qualifications

• Experience in B2B SaaS or technology companies
• Certification in marketing automation platforms or digital marketing
• Experience with customer journey analytics and attribution modeling
• Background in email marketing