Product Marketing Lead - Spend Management

Who we are:

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About the Role:

We are seeking a strong storyteller to join our team as Product Marketing Lead for Motive’s Spend Management products. The ideal candidate is a strategic thinker capable of driving GTM plans, competitive positioning, and customer acquisition and growth strategies in a fast-moving environment.  You will have strong attention to detail, execute efficiently, and be fluent in using data to drive decision-making. You’ll also be an excellent communicator able to build strong relationships across teams as this role requires you to work cross-functionally with product management, demand generation, communications, enablement and other teams to drive awareness, adoption, and revenue growth.

• Develop and execute go-to-market (GTM) plans for Motive Card and future Spend Management solutions, ensuring alignment with company objectives and revenue targets. 
• Quarterback product launches by leading cross-functional teams.
• Define positioning, messaging, and value propositions that resonate with key audiences, differentiating Motive in a competitive landscape. 
• Determine the right target audiences and the most effective ways to reach them to accelerate new logo and expansion sales motions.
• Build a deep understanding of industry trends, pain points, and buyer personas. 
• Leverage data and customer insights to refine messaging, product, partnership, and promotional strategies.
• Develop thought leadership that makes Motive a perceived leader in the payments space and use this to generate content, sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive Card. 
• Monitor the market for key trends and work with the industry experts to ensure effective ongoing relevance in the market.
• Act as the voice of the customer within the organization, ensuring that product development aligns with market needs. 
• Drive improvements to ensure we are continually evolving GTM processes to optimal.

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7-10 years of experience in product marketing or marketing.
• Previous experience in Fintech or Payments product marketing.
• Passion for customer centric-thinking and strong ability to translate complex technical features into clear, compelling customer benefits. 
• Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products. 
• Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner.
• Experience working with executive leadership and cross-functional teams. 
• Ability to manage multiple projects and priorities while maintaining a strategic perspective. 
• Thrives in a fast-paced, ambiguous environment.
• Agile and able to adapt quickly to shifting market dynamics and organizational priorities.