Related skills
graphic design adobe creative suite figma motion graphics cro๐ Description
- Craft design assets (ad sets, landing pages) backed by data to drive KPIs.
- Produce motion graphics and short-form videos for social ads (LinkedIn, IG, YouTube).
- Edit video assets into high-performing ad units per platform specs.
- Collaborate with media/content teams to align motion with goals.
- Maintain brand consistency across static/motion/video assets.
- Design and run A/B tests using CRO tools (Optimizely, Unbounce, Crazyegg).
๐ฏ Requirements
- 1-3 years in graphic design focused on performance/CRO.
- 1 year motion graphics experience.
- Proficient in Adobe Creative Suite; Figma, Illustrator, InDesign.
- Basic video editing with Premiere Pro/After Effects.
- Excellent communication and collaboration with cross-functional teams.
- Knowledge of CRO metrics: A/B testing, analytics, heatmapping.
- Curious about AI and automation in marketing.
๐ Benefits
- Living wage guaranteed at Directive.
- Medical, dental, vision, disability, life insurance; employer-paid plan.
- Mental health benefits via Spring Health and Headspace.
- Physical health perks: Omada, Carrott, Aaptiv, One Medical membership.
- Time off: Unlimited PTO, holidays, birthday off, year-end recharge.
- 401(k) with 3% company match plus annual bonus.
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