VP, Digital Strategy, B2B

Added
2 days ago
Type
Full time
Salary
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Related skills

salesforce marketo abm attribution incrementality

📋 Description

  • Lead a portfolio of enterprise B2B and multi-channel lead gen clients.
  • Lead full-funnel strategy from brand to demand, incl ABM, paid media, video.
  • Architect full-funnel frameworks integrating media, creative, data, and sales.
  • Develop playbooks for modern B2B growth engines with measurement and experimentation.
  • Build exec-level client relationships; mentor teams; guide annual planning.
  • Partner with internal teams and vendors to unlock growth with major channel partners.

🎯 Requirements

  • 10+ years leading performance and full-funnel digital marketing for enterprise B2B.
  • 3+ years managing senior leaders and cross-disciplinary strategy teams.
  • Deep knowledge of demand generation, ABM, and audience design; Salesforce/Marketo familiarity.
  • Proven experience forecasting, optimizing, and budgeting across multi-channel programs.
  • Strong analytics in marketing mix, incrementality, attribution, and pipeline measurement.
  • Comfortable presenting strategy to C-suite; strong Excel/Sheets and data skills.

🎁 Benefits

  • Excellent medical, dental, and vision insurance.
  • Generous PTO and 15 company holidays.
  • 401k with company contribution.
  • Paid parental leave.
  • Work-life balance focused on well-being.
  • Career growth in a disruptor space and entrepreneurial opportunities.
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