Senior Media Strategist

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We’re seeking a highly analytical and creatively driven Senior Media Strategist to join our fast-paced, high-impact marketing team. You’ll be responsible for developing and executing cross-channel paid media strategies that drive acquisition, engagement, and growth for our brand(s). This role requires deep expertise in media planning and optimization across channels Google O&O and Offnet channels. You’ll lead campaign strategy from ideation through execution, collaborating with creative, analytics, and channel teams to deliver results aligned with business objectives.

• Strategy & Planning:
  • Own end-to-end media strategy across paid search, paid social, programmatic, and emerging platforms.
  • Conduct in-depth competitive research, audience analysis, and media mix modeling to inform strategic direction.
  • Build quarterly media plans and forecasts tied to business KPIs (CAC, ROAS, CPA, LTV).
  • Provide market research and analysis at the channel and audience and share with Google Internal/external teams
  • Compose internal planning and strategy (market + channel learnings) across all channels on a yearly/biannual/quarterly basis
  • Channel and Market forecasting (revenue projections, pre/post sign up)
  • Updates on channel and market level optimization and tactics to be shared with Google Internal, applied by external teams
  • AdHoc marketplace POVs/trends
  • Compose annual and quarterly roadmap briefing for partners based on Google brand guidelines/policy
  • Coordinate with cross-functional Google teams to complete projects via biweekly meetings with partners
  • Provide strategic/tactical decks for initiatives
• Campaign Execution & Optimization:
  • Oversee campaign setup, QA, and launch across all active channels.
  • Lead ongoing performance analysis and optimization, including creative testing, bid strategy, and audience segmentation.Translate data into insights and iterate based on performance.

• Cross-functional Leadership:
  • Act as a thought partner to creative, content, analytics, and lifecycle teams to ensure holistic campaign execution.
  • Collaborate with external partners and agencies (if applicable) to scale media efforts.
  • Coordinate with cross-functional Google teams to complete projects via biweekly meetings with partners
    • Biweekly performance review meetings with GMIX
  • Manage team comms with external agency (Media.Monks)
  • Biweekly internal sync with GMIX team
  • 2x meetings per week with PMM
  • Lead all comms/POC for cross-functional teams
  • Provide documents and resources for external teams, act as "unblocker" for team needs
  • Biweekly syncs with external teams (Ladder, ML SEO, MFG Agency, Monks)
• Creative Management
  • Manage creative repository across all AdMob creatives (old, optimized, and net new)
  • Manage relationship with creative agencies
  • Own and develop creative roadmap
  • Deliver raw files for creative assets to external agency
  • Provide creative level performance reporting/insights to be shared with creative agencies
  • Project manage all partners/comms/projects to completion and delivery
  • Manage data sharing per partner
  • QA and approvals for Google projects (Decider)
• Reporting & Analysis:
  • Deliver clear, data-driven performance reports and insights to senior leadership.
  • Leverage platforms like Google Analytics, Looker, and native ad platforms for advanced reporting.
  • Create advanced reports/decks on a monthly, quarterly, and ad hoc basis
• Innovation:
  • Stay ahead of trends in ad tech, consumer behavior, and platform updates.Propose and test new paid channels and technologies to drive incremental growth.

• 4–6+ years of hands-on experience in paid media, preferably in a performance-driven environment.
• Proven track record of managing 6- to 7-figure monthly ad budgets across multiple platforms.
• Expertise in Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn, and programmatic tools like DV360 or The Trade Desk.
• Strong analytical mindset; proficiency in Excel/Google Sheets, Looker/Tableau, and A/B testing frameworks.
• Deep understanding of full-funnel media strategy and attribution modeling.
• Strong communication skills; able to clearly present strategy and insights to stakeholders.
• Bonus: Experience in eCommerce, SaaS, or mobile app marketing (e.g., Google AdMob or UAC).#LI-KW1

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.