Media Strategy and Planning Lead

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As a Media Strategy and Planning Lead you will play a crucial role in translating media briefs into practical media executions. You will collaborate to recommend an optimal digital media mix in line with client briefs. You will actively clear roadblocks, while mitigating risks to ensure successful media execution.

With a strong digital media background, you will consider the entire audience experience and ensure high quality, innovative & strategic digital recommendations. Proactively collaborating across teams, you will ensure an actionable digital plan that meets the strategic approach of the client brief. You will work closely with media activation teams to ensure timely, and accurate, client deliverables & campaign execution. Maintaining overall accountability for team quality assurance (QA) based on published expectations and plan parameters will be essential.

You will organize tests, collect and analyze data, and identify trends and insights to achieve maximum impact through diverse digital campaigns. Having a deep understanding of audience demographic profiles, you will apply this knowledge to campaign development and optimizations. Additionally, you will be responsible for managing high-level optimizations and strategies to improve the digital impact of the campaigns. Supporting the workflow & ensuring timely delivery of all tasks. Throughout this process, you will be responsible for the growth & development of 2-4 junior media team members.

This role is based in Buenos Aires, Argentina. We are currently working in a hybrid environment going to our office in Colegiales CABA.

Key Responsibilities:

• Collaborate with strategy and insight leads, creative teams, and clients to develop optimal digital strategies tailored to each title or project.
• Develop digital media mix strategies across various platforms, ensuring alignment with the brief & audience research
• Oversee digital execution to ensure accurate and timely campaign launch, optimizations & reporting
• Organize tests, collect and analyze data, and identify trends and insights to achieve maximum impact across digital campaigns
• Utilize audience demographic profiles to inform campaign development and optimizations.
• Guide high-level optimizations and strategies to improve the digital impact of campaigns.
• Oversee reporting & insights organization & client communication in collaboration with strategy and other media leads
• Train & support junior digital specialists throughout the campaign planning & execution process
• Maintain relationships with digital vendors & partners, and utilize the resources & information available through these teams to inform media plans

Qualifications:

• 3-4 years in paid media
• Strong social media expertise
• Demonstrated experience in collaborating with cross-functional teams to develop digital plans that are tailored to specific industries or projects.
• High attention to detail
• Strong project management & organizational skills
• Strong analytical skills and the ability to organize tests, collect and analyze data, and identify trends and insights to optimize digital and paid social campaigns.
• Understanding of audience demographic profiles and the ability to apply this knowledge to campaign development and optimizations.
• Proven track record in managing the development of a team

#LI-SJ2 #LI-Hybrid