Director, Digital Strategy, B2C (Remote)

Added
16 hours ago
Type
Full time
Salary
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Related skills

shopify klaviyo paid social paid search programmatic

๐Ÿ“‹ Description

  • Lead day-to-day strategy for 2โ€“3 enterprise B2C accounts with $500K+ monthly spend.
  • Own client growth, retention, and roadmap development with a focus on ROAS.
  • Architect integrated media plans across search, social, programmatic, YouTube, affiliate.
  • Translate objectives into paid media strategies by buying stages and personas.
  • Guide forecasting, annual planning, and performance reporting (ROAS, CAC, CLTV).
  • Collaborate with analytics/ecomm/CRM teams to optimize with Shopify, GA4, Klaviyo.

๐ŸŽฏ Requirements

  • 7+ years in digital marketing with ecommerce/lead-gen focus.
  • Proven success leading paid media for enterprise or mid-market clients.
  • Deep understanding of full-funnel marketing and ABM across channels.
  • Experience translating CRM data into actionable media insights.
  • Skilled in forecasting, budgeting, and multi-touch attribution (MMM).
  • Able to present strategy and results to CMOs, VPs, and revenue leaders.
  • Bachelor's degree or equivalent work experience.

๐ŸŽ Benefits

  • Excellent medical, dental, and vision coverage.
  • Generous PTO and 15 company holidays.
  • 401k with company contribution.
  • Paid parental leave.
  • Career growth and entrepreneurial opportunities.
  • Inclusive culture with ERGs and strong DEI commitment.
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