Director, Digital Strategy, B2C

Added
16 hours ago
Type
Full time
Salary
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Related skills

shopify klaviyo programmatic youtube ga4

πŸ“‹ Description

  • Lead day-to-day strategy for 2–3 enterprise B2C accounts with $500K+/mo media spend
  • Own client growth, retention, and roadmap development
  • Architect integrated media plans across paid search, social, programmatic, YouTube, and affiliate
  • Translate objectives into paid media strategies by buying stage and persona
  • Guide forecasting, planning, and reporting (ROAS, CAC, CLTV, attribution)
  • Collaborate with analytics, e‑comm, and CRM to optimize revenue using Shopify, GA4, Klaviyo

🎯 Requirements

  • 7+ years of digital marketing in ecommerce or lead-gen performance
  • Proven success leading paid media programs for enterprise or mid-market clients
  • Deep understanding of full-funnel marketing and account-based strategies
  • Experience translating CRM data and sales metrics into actionable media insights
  • Skilled in forecasting, budget allocation, and measurement frameworks (multi-touch attribution, MMM, incrementality)
  • Bachelor's degree or equivalent work experience

🎁 Benefits

  • Excellent, full coverage medical, dental, and vision insurance
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with emphasis on personal well-being
  • Career growth in disruptor space and entrepreneurial opportunities at Monks
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