Related skills
crm hubspot salesforce linkedin programmatic📋 Description
- Lead strategy and client communications for 2–3 enterprise B2B accounts with $500K+/month media spend
- Own growth, retention, and roadmap for pipeline generation and revenue impact
- Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliates
- Translate objectives into paid media strategies by buying stage, personas, and segments
- Guide media forecasting, planning, and reporting with attribution and lead quality focus
- Collaborate with data/CRM teams to optimize toward MQLs, SAOs, revenue using Salesforce/HubSpot
- Identify opportunities for channel expansion, testing, and new tactics
- Align campaign strategy, messaging, and GTM with client marketing and sales teams
🎯 Requirements
- 7+ years of digital marketing experience with a strong focus on B2B performance strategy
- Proven success leading paid media programs for enterprise or mid-market B2B clients
- Deep understanding of full-funnel marketing and account-based strategies across digital channels
- Experience translating CRM data and sales metrics into actionable media insights
- Skilled in media forecasting, budget allocation, and measurement frameworks (multi-touch attribution, MMM, incrementality)
- Comfortable presenting strategy and performance to CMOs, VPs of Marketing, and revenue leaders
🎁 Benefits
- Excellent, full coverage medical, dental, and vision insurance
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space and entrepreneurial opportunities
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