Director, Digital Strategy, B2B

📋 Description

• Lead strategy and client communications for 2-3 enterprise B2B accounts with $500K+/month media spend
• Own client growth, retention, and roadmap focused on pipeline, acceleration, and revenue impact
• Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM, and affiliate
• Translate objectives into paid media strategies aligned to buying stages and personas
• Guide forecasting, annual planning, and reporting with funnel attribution and lead quality
• Collaborate with data/CRM teams to optimize MQLs, SAOs, and revenue using Salesforce/HubSpot

🎯 Requirements

• 7+ years of digital marketing with a strong B2B performance focus
• Proven success leading paid media programs for enterprise or mid-market B2B clients
• Deep understanding of full-funnel marketing and ABM across digital channels
• Experience translating CRM data and sales metrics into actionable media insights
• Forecasting, budget allocation, and measurement (multi-touch attribution, MMM, incrementality)
• Comfortable presenting strategy and updates to CMOs, VPs of Marketing, and revenue leaders
• Strategic thinker balancing long-term growth with day-to-day optimization
• Bachelors degree or equivalent work experience

🎁 Benefits

• Excellent, full coverage medical, dental, and vision insurance
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Career growth in a disruptor space and entrepreneurial opportunities
• Salary range: $118,000 – $139,000 USD