Director, Digital Strategy, B2B

Added
18 hours ago
Type
Full time
Salary
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Related skills

hubspot salesforce programmatic advertising youtube abm

πŸ“‹ Description

  • Lead strategy for 2-3 enterprise B2B accounts with $500K+/mo media spend
  • Own client growth, retention, and roadmap for pipeline and revenue impact
  • Architect integrated media plans across paid search, LinkedIn, programmatic, YouTube, ABM
  • Translate objectives into paid media strategies by buying stages and personas
  • Forecast media, plan annually, and report performance with attribution
  • Collaborate with data/CRM teams (Salesforce, HubSpot) to optimize outcomes

🎯 Requirements

  • 7+ years in digital marketing with B2B performance strategy
  • Proven success leading paid media programs for enterprise/mid-market B2B
  • Deep understanding of full-funnel and ABM across digital channels
  • Experience translating CRM data and sales metrics into media insights
  • Skilled in media forecasting, budget allocation, and attribution frameworks (MTA, MMM)
  • Comfortable presenting to CMOs/VPs and revenue leaders
  • Bachelor's degree or equivalent work experience

🎁 Benefits

  • Excellent medical, dental, and vision insurance
  • Generous PTO and 15 holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance and personal well-being
  • Career growth and entrepreneurial opportunities within Monks
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