Director, CRM & Integrated Strategy

📋 Description

• Lead lifecycle marketing plans linking paid media to CRM flows.
• Guide owned channels (Email, SMS, Push) across the funnel for CLV.
• Architect calendars, journey maps, and test-and-learn plans.
• Write creative briefs to empower content teams and campaigns.
• Analyze CRM reporting; recommend optimization to boost engagement and conversions.
• Act as strategic lead on CRM accounts; share cross-channel trends with clients.

🎯 Requirements

• 5-8 years digital marketing experience, with 3+ years CRM, lifecycle, loyalty.
• Strong CRM expertise across paid social, search, and programmatic media.
• Data-driven; translate spreadsheets into client growth narratives.
• Campaign planning, process optimization, and brief-to-execution workflow with creatives.
• Comfortable managing senior stakeholders in a fast-paced environment.
• Knowledge of GDPR/CCPA and iOS14/15 privacy changes.

🎁 Benefits

• Excellent, full-coverage medical, dental, and vision insurance.
• Generous PTO and 15 company holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance with focus on well-being.
• Career growth in a disruptor space with entrepreneurial opportunities.