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growth marketing b2b lifecycle marketing developer marketingπ Description
- Partner with Product to engage, retain, and grow users
- Define and execute marketing plans with Growth Marketing
- Optimize programs and channels via experiments and AB tests
- Collaborate with Product to optimize onboarding/activation/re-engagement
- Brainstorm content for new or repackaged assets
- Analyze product, market, and customer data to find growth opportunities
π― Requirements
- 5+ years in B2D/B2B lifecycle/growth marketing; PLG/retention exp desired
- Drive to provide best possible experience to customers
- Deep understanding of marketing to developers/technical audiences
- Own end-to-end lifecycle campaigns across the customer journey
- Balance big picture with details to scale programs
- Data-driven; measure efforts and base decisions on data
π Benefits
- Base salary range: $76,000β$149,000 USD (U.S.)
- Equity and employee stock purchase plan
- Flexible PTO
- 20 weeks fully-paid parental leave
- Fertility and adoption assistance
- Health, dental, vision, and mental health benefits
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