Field Marketing Lead

At Mollie, we’re on a mission to make payments and money management effortless for every business in Europe. We started 20 years ago when we launched a more direct, affordable way for companies to get paid. That provided an alternative to the frustrating, overpriced solutions that banks offered at the time. Today, we serve more than 250,000 businesses across Europe with an all-in-one solution that simplifies payments and money management. And we’re a 850-strong team of product, finance, support, commerce, and engineering specialists working across Europe – from Lisbon to London.

About the role

We’re looking for an experienced B2B marketing leader to build and scale our Field Marketing function across Europe. This role is pivotal in driving awareness and consideration across Europe, pipeline creation, and enabling regional sales growth. You will own the strategy, execution, and optimization of campaigns that directly impact revenue, while leading a distributed team.

What you’ll be doing:

• Leadng the regional Field Marketing teams across Europe, setting strategy, priorities, and ways of working

• Developing and executing integrated campaigns across events, webinars, ABM, and comms/PR that drive measurable sales pipeline

• Collaborating closely with sales, product, and partner teams to align marketing activities with business goals

• Managing and optimising regional budgets, ensuring strong ROI on marketing spend

• Overseeing data-driven reporting and analytics, using CRM and marketing automation to measure, track, and improve performance

• Acting as a senior stakeholder in regional GTM planning, contributing to pipeline forecasts and market strategy

• Coaching and developing a growing team, fostering a high-performance and creative culture

What you'll bring:

• 7-10 years of experience in B2B marketing, with at least 2–3 years in field, partner, or regional marketing roles.

• Track record in tech, SaaS, fintech, or payments environments.

• HBO or WO degree in Marketing, Business, or related field

• Proven success in planning and executing field/partner campaigns that generate pipeline

• Experience with ABM and CRM/automation platforms such as Salesforce, HubSpot, Marketo, or Pardot

• Strong understanding of B2B sales cycles and demand generation

• Excellent stakeholder management skills and the ability to partner with sales, product, and external partners

• Analytical mindset: you know how to track, measure, and optimise ROI

• Experience in remote team leadership and project management

• Fluent in English (other European languages are a plus)

• Strong sense of taste and creative judgment — you know what ‘good’ looks like

• Experience applying AI tools in marketing — whether for campaign personalisation, content generation, data analysis, or workflow automation.

Nice to have

• Background in field marketing for SaaS, fintech, or payments

• Exposure to comms/PR and event management

• Channel/partner marketing experience