Related skills
firebase aso tiktok ads meta ads appsflyer📋 Description
- Plan and scale paid app campaigns across ASA, UAC, Meta, TikTok, native ads.
- Develop full-funnel strategies from impression to install to paid subscription.
- Lead end-to-end ASO across App Store and Google Play.
- Test and optimize creatives, targeting, bidding, and landing experiences.
- Identify new paid channels and growth opportunities to diversify the mix.
- Manage large media budgets with focus on efficiency and growth targets.
🎯 Requirements
- 5+ years in mobile app growth, performance marketing, or user acquisition.
- Hands-on with Google UAC, Apple Search Ads, Meta, TikTok ads.
- Experience with programmatic DSPs or mobile networks (ironSource, AppLovin).
- Proven ASO experience across App Store and Google Play.
- Experience in subscription-based or freemium apps preferred.
- Experience with MMPs such as AppsFlyer.
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