Director, Marketing @ Easyplant

Overview

Mixtiles is seeking a Director of Marketing to spearhead growth across digital channels. This role will lead our growth marketing strategy across Facebook, Instagram, TikTok, and other performance channels, driving scalable customer acquisition and brand growth.

Role

The Director of Marketing will own the end-to-end growth strategy for Mixtiles/Easyplant, collaborating with cross-functional teams to optimize campaigns, allocate budgets, and accelerate growth across core social platforms.

What You'll Do

• Define and execute a comprehensive growth marketing strategy across Facebook, Instagram, and TikTok.
• Lead and mentor a high-performing marketing team, coordinating with product, creative, and analytics to maximize ROI.
• Manage marketing budget, forecast performance, and report results to executives.
• Experiment with new channels and creative approaches to unlock incremental growth.
• Analyze data to optimize campaigns, messaging, and targeting for scalable results.

Qualifications

• Proven track record in growth marketing and marketing leadership at the Director level.
• Strong experience with social advertising platforms (Facebook/Instagram/TikTok) and digital marketing strategies.
• Excellent analytical skills and ability to translate data into actionable plans.
• Strong communication and cross-functional collaboration abilities.

About Mixtiles

Mixtiles is one of the biggest advertisers in the world on Facebook, Instagram and TikTok. We're looking for someone to spearhead our Growth efforts!

Location

Tel-Aviv, Israel (on-site)