Senior User Acquisition Manager

We are looking for a highly skilled User Acquisition Manager to own and optimize performance marketing campaigns across Korea, Japan, and broader APAC markets. In this role, you will drive measurable user growth, manage multi-million-dollar budgets, and partner with a cross-functional team spanning Creative, Product, Data, and Sales. You will play a strategic role in scaling our user base while shaping our approach to performance marketing across key Asian markets.

Responsibilities:

Plan, manage, and optimize UA campaigns across major platforms including local platforms.

Analyze performance data, identify trends, and make data-driven optimization recommendations.

Report campaign results and insights to internal stakeholders.

Partner with Creative to develop and test high-performing assets.

Manage relationships with ad networks, DSPs, and platform partners; identify new growth opportunities.

Collaborate closely with Product, Data, Creative, and Sales teams.

Stay up to date on mobile UA trends, privacy changes, and new platform opportunities in APAC.

Requirements:

3–4+ years of hands-on mobile UA or performance marketing experience.

Proven success managing multi-platform campaigns and meaningful budgets.

Bilingual in English + Korean or Japanese (both written and spoken).

Strong analytical skills and familiarity with attribution tools (AppsFlyer, Adjust, etc.).

Experience with SDK networks, DSPs/SSPs, and major UA platforms.

Excellent communication skills and ability to work cross-functionally.

Why Mistplay?

We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more.