Business Developer - Retail Media

About Mirakl

Mirakl is the leading provider of eCommerce software solutions. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.

Mirakl is trusted by Macy’s, Saks, Henry Schein, The Knot, 1800-Flowers, Best Buy, Lowe's, Ulta and 450+ industry-leading businesses worldwide. For more information: www.mirakl.com.

Your Impact:

As a Business Developer for Mirakl Ads, you will play a pivotal role in expanding our retail media business. You will be responsible for both acquiring and engaging advertisers, supporting them in leveraging Mirakl Ads solutions to achieve their growth objectives. Through a mix of business development, strategic advisory, and data-driven insights, you will help advertisers maximize their return on investment while driving the success of Mirakl-powered marketplaces.

This is a hybrid role and requires 3-4 days in our Boston office.

What you will do at Mirakl 

• Define and implement a growth strategy with Mirakl marketplace operators, including target setting, value propositions, and action plans to maximize both advertiser adoption and ad spend.
• Develop and execute business development initiatives using both 1:1 and 1:many acquisition strategies.
• Identify key advertising opportunities and build tailored offers that align with advertisers' business objectives.
• Drive new advertiser onboarding, leading commercial negotiations and persuading advertisers to quickly start investing on the platform.
• Educate and train advertisers on Mirakl Ads solutions, helping them set up and optimize their first campaigns.
• Provide strategic recommendations to improve advertisers' performance using available data insights and ad product features.
• Monitor and analyze the evolution of advertising revenues and key advertiser performance metrics.
• Continuously activate the advertising ecosystem with strategic offers, campaign insights, and recommendations to drive sustained engagement and investment growth.
• Act as the voice of the advertisers, identifying new business needs and relaying them to product teams for potential feature enhancements or new ad products.

What Mirakl is looking for in a candidate

• Previous experience in Business Development, Sales, or Account Management is required.
• Experience in online advertising, retail media, or digital marketing is preferred.
• Strong analytical and problem-solving skills, with the ability to interpret data and make actionable recommendations. Proficient in using Excel and Google Sheet.
• Excellent communication, presentation, and negotiation skills.
• Ability to thrive in a fast-paced, results-driven environment.

We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a hyper-growth company at the heart of digital transformation for the world’s most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you’re not an exact match.