Product Marketing Specialist

About the Role

As a Product Marketing Specialist for Mastery, your role involves developing and executing marketing strategies for mastery programs. You'll create personalized marketing campaigns through audience segmentation, collaborate with content creators to align messaging with program objectives, and execute campaigns across multiple channels. Utilizing analytics tools, you'll track campaign performance, extract actionable insights, and monitor customer feedback to optimize marketing strategies and promote program enrollment effectively. Your contributions will be essential to the success of our certification offerings.

Responsibilities

Mastery Marketing Strategy:

• Develop and execute marketing strategies for the successful launch and ongoing promotion of mastery programs.

• Define audience segmentation strategies to deliver personalized marketing campaigns for different mastery programs.

• Collaborate with cross-functional teams to ensure alignment with business goals.

Campaign Development & Execution:

• Collaborate with content creators to develop certification-specific content, including webinars, workshops, and marketing collateral.

• Ensure that messaging and content align with mastery program objectives and resonate with the target audience.

• Plan and execute marketing campaigns to promote mastery programs across various channels, including email, social media, and paid advertising.

• Coordinate campaign scheduling and deployment to maximize program enrollment.

Data Analysis and Insights:

• Utilize analytics tools to track campaign performance and assess the effectiveness of marketing strategies.

• Extract actionable insights from data to optimize campaign performance.

• Monitor customer feedback and sentiment related to mastery programs.

Technical Competencies:

• Product Marketing: Proficiency in developing and executing marketing strategies for mastery programs.

• Content Development: Ability to collaborate with content creators to develop certification-specific content.

• Campaign Management: Experience in planning and executing marketing campaigns across multiple channels.

Soft Competencies:

• Strategic Thinking: Ability to develop and execute strategic marketing plans aligned with business goals.

• Creativity: Innovative thinking to craft compelling and engaging marketing campaigns.

• Communication: Strong verbal and written communication skills to collaborate effectively with cross-functional teams.

• Data-Driven Decision Making: Ability to make informed decisions based on data analysis.

• Adaptability: Flexibility to adjust marketing strategies based on data and market trends.

Experience:

• Bachelor's degree in Marketing, Business, or a related field.

• 3-5 years of experience in product marketing, campaign management, or a related role.

• Proven track record of planning and executing successful marketing campaigns.

• Experience in marketing certification programs or related areas is a plus.

• Proficiency in marketing analytics tools.

• Strong project management skills.

• Excellent communication and presentation skills.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.