Membership Marketing Team Lead

About the Role

As the Team Manager for the Product Marketing, you will be a major contributor to driving customer acquisition through innovative marketing strategies and cross-functional collaboration. Your primary responsibility will be to lead a team focused on designing and executing campaigns that convert prospects into loyal customers. This role demands a balance of creative problem-solving, and analytical rigor to optimize acquisition funnels and deliver measurable business outcomes.

Responsibilities

• Execute Acquisition Strategies: Collaborate with Senior Growth Manager and implement innovative product marketing campaigns that drive customer acquisition and align with company goals.

• Team Leadership: Manage, mentor, and inspire a team of marketers, fostering a collaborative, results-oriented, and growth-focused culture.

• Campaign Execution: Oversee the end-to-end development of marketing initiatives, including playing an integral role in the campaign planning, content creation, channel optimization, and performance tracking.

• Cross-Functional Collaboration: Work seamlessly and effectively with Product, Design, Data, and other marketing teams to align acquisition efforts with product launches, promotions, and overall marketing objectives.

• Data-Driven Optimization: Work with relevant teams to analyze funnel performance and customer insights to refine strategies, optimize conversion rates, and achieve key performance indicators (KPIs).

• Stay Ahead of Trends: Monitor market trends, competitor activities, and emerging technologies to keep the company’s acquisition strategies innovative and effective.

Technical Competencies:

• Proven expertise in performance marketing, funnel optimization, and growth strategies.

• Strong understanding of key acquisition channels, including social media, paid advertising, email marketing, and SEO.

• Advanced analytical skills with proficiency in tools such as Google Analytics, Tableau, or similar platforms.

• Experience in A/B testing, conversion rate optimization, and leveraging customer data to inform marketing decisions.

• Proficiency in project management tools and methodologies to ensure timely and efficient campaign execution.

Soft Skills:

• Exceptional leadership skills, with the ability to motivate and develop a diverse team.

• Creative problem-solving abilities to address challenges in dynamic and competitive markets.

• Excellent communication and presentation skills to articulate strategies and results to stakeholders.

• Strong organizational skills, with the ability to prioritize tasks and manage competing deadlines.

• A growth mindset, focused on continuous learning and improvement.

Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.

• 3+ years of experience in digital marketing and funnel optimization

• A track record of success in developing and executing growth marketing strategies that have significantly increased engagement.

• Experience leading and developing a team in a remote or global setting.

• Familiarity with marketing analytics tools and marketing principles.

Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals.