Performance Marketing Lead

Our core values:

• Practices Intellectual Honesty: You seek and speak the truth directly and possess high courage and low ego

• Makes Exceptional Decisions: You use the case-appropriate level of rigor, data, and speed

• Cultivates Wholeness: You bring your authentic self and practice positivity

• Focus: You simplify, practice deep work, and say no often

Role 🎨

As Performance Marketing Lead, you’ll literally transform and save lives by building an AI-driven acquisition engine that fuels Mindbloom’s next stage of growth, combining creative innovation, data-driven investment, and disciplined CAC management. By transforming how we reach and inspire new clients, you’ll directly help millions of people access safe, effective, and transformational mental health care.

• Accelerate access to transformative care by doubling net-new clients in 6 months and 5x’ing in 18. All while driving sustainable growth that brings life-changing treatment to more people, faster.

• Build a high-velocity creative engine from the ground up, delivering 8-12 new concepts each month and uncovering the messages, formats, and visuals that compel action and inspire healing.

• Own new channel discovery and validation, launching a prioritized testing roadmap and converting high-signal experiments into acquisition engines that meaningfully expand access to life-changing care.

Sound Like You? 🎧

• Mission-Obsessed: You have firsthand experience with altered states of consciousness

• Pride of Craft: You live and breathe performance marketing; you constantly study other brands, dissect what performs, and learn from a network of top peers and mentors to stay at the frontier of paid acquisition.

• Consumer Psychologist: You apply principles of consumer psychology, persuasion, and storytelling to every stage of the buyer’s journey. You uncover what drives belief, hesitation, and decision-making, and turn those insights into creative, messaging, and funnels that move prospects from curiosity to commitment.

• Channel Builder: You design and run scrappy but signal-rich experiments to identify new scalable channels. You know how to structure the minimum viable test including budget, creative, and targeting to quickly scale or kill.

• Data-Driven Investor: You own the economics of acquisition end-to-end using data, attribution, and judgment to drive efficient, scalable growth. You continuously evaluate channel and creative performance, triangulating across data sources to see true ROI, and reallocating spend dynamically. You test boldly, scaling high-conviction bets, and maintaining CAC and payback discipline.

• World-Class: Fiercely committed to becoming the best at your craft

• AI-First: You harness AI like a superpower, blazing new trails, building faster, and expanding what’s possible

• High Agency: You don’t wait for the future – you build it now with clear thinking, bold action, and unstoppable ownership

Interview Process ✍

• Recruiter Phone Screen

• Async Role Alignment

• Hiring Manager Interview

• Tech Deep Dive

• Career Story Interview

• Focused Team Interviews

• Reference Calls

Benefits 🤝

• Psychedelic Therapy: 90% off Mindbloom for you and 40% off for your family

• Fully Remote: More freedom, flexibility, and deep work than you’ve ever experienced

• Culture: Annual company retreat and department offsites

• Time Off: Take what you need vacation and parental leave policy

• Insurance: Medical, dental, and vision insurance

• Retirement: Employer-sponsored 401k plan

Given Mindbloom’s funding and size, we heavily value the potential upside from equity in our compensation package. Further, note that Mindbloom has minimal hierarchy and titles, but the scope of the role and compensation will be reflective of your level. The estimated annual salary range for this role is $120,000 - $220,000 USD. The actual base salary may differ based on your current level of job-related skills and experience, and on market data changes. Total compensation for this role may vary depending on equity, sales incentives (for sales roles), and benefits elected.