Media Strategy & Measurement Manager

📋 Description

• Monitor ESOV across TV, audio, and brand channels to inform media investments.
• Develop geo-level investment recommendations based on Viewing Room presence and demand.
• Identify and prioritize CEPs across audiences and markets.
• Build a triangulation framework using media data, search trends, and MMM outputs.
• Assess media effectiveness via incrementality testing and cross-channel measures.
• Partner with agencies and internal teams to refine media impact evaluation.

🎯 Requirements

• 4+ years of experience in media planning, strategy, or marketing analytics.
• Deep TV and streaming expertise across linear TV, streaming/CTV, and audio.
• Planner + Quant mindset: combine creative planning with data-driven defense.
• Business model literacy for high-AOV, high-consideration products across digital and physical retail.
• Technical proficiency: MMM, incrementality testing, geo-level modeling, ESOV tracking.
• Education: Bachelor's degree in a related field.

🎁 Benefits

• Performance Bonus: Eligible for our annual bonus program.
• Health & Wellness: Comprehensive Medical, Dental, and Vision insurance.
• Financial Future: 401(k) with employer match and FSA/HSA/Commuter benefits.
• Time Off: Generous paid vacation and time off.
• Perks: Employee referral bonus, discounted gym memberships, and product discounts for you and family.