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audio mmm incrementality testing linear tv streaming/ctvπ Description
- Shape upper-funnel media strategy across TV, streaming, audio, and emerging channels.
- Partner with the Director of Paid Media to guide brand investments.
- Build measurement frameworks to link upper-funnel media to growth.
- Support omnichannel presence with Viewing Room expansion across markets.
- Collaborate with Retail to align media with openings.
π― Requirements
- 4β6 years of experience in media strategy, planning, or marketing analytics (Mandatory).
- Deep Channel Expertise: linear TV, streaming/CTV, and audio.
- Technical Proficiency: MMM, incrementality testing, or geo-level modeling.
- Education: Bachelor's degree in a related field.
- Preferred: Retail/DTC omnichannel experience or digitally native brand.
π Benefits
- Performance bonus program.
- Comprehensive Medical, Dental, and Vision insurance.
- 401(k) with employer match and FSA/HSA/Commuter benefits.
- Generous paid vacation and time off.
- Employee referrals, discounted gym memberships, and product discounts.
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