Related skills
cpa roas appsflyer adjust mmm📋 Description
- Support the planning, optimization and reporting of media strategy.
- Assist channel mix allocation via measurement signals and test/learn agenda.
- Support creative, audience, and tactical testing; document results.
- Identify white space opportunities and plan impact analysis.
- Analyze performance data to inform optimizations and testing.
- Contribute to weekly, monthly, and competitive reporting.
🎯 Requirements
- 1-2 years hands-on paid media; focus on investment, planning, and reporting.
- Strong analytical and communication skills; translate data into insights.
- Familiarity with optimizing campaigns toward CPA/ROAS goals.
- Exposure to mobile attribution tools (AppsFlyer, Adjust, Kochava).
- Experience leveraging MMM insights.
- Solid understanding of paid media basics: targeting, bidding, testing, placements, tagging, and reporting.
🎁 Benefits
- Health plans and wellness programs including fertility and mental health.
- Paid time off, annual bonus and long-term incentives.
- 401(k) match up to 5%; commuter benefits and pet insurance.
- FanDuel Total Rewards program.
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