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Full time
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optimization analytics dashboards biddingπ Description
- Directly manage paid social campaigns across Meta/Instagram with CPA/ROAS accountability.
- Allocate and optimize budgets to maximize efficiency and revenue impact.
- Execute ongoing creative, audience, and bidding optimizations to improve performance.
- Design and run structured experiments across creative, formats, audiences, and messaging.
- Monitor daily performance; identify risks and opportunities in spend efficiency.
- Build dashboards and reports to clearly communicate performance and insights.
π― Requirements
- 6+ years hands-on paid social with CPA/ROAS accountability.
- Deep expertise in Meta/Instagram Ads: structure, targeting, bidding, optimization.
- Experience managing large seven-figure budgets focused on efficiency.
- Hands-on IC, directly managing campaigns, budgets, optimizations.
- Strong creative-performance instincts; translate insights into ad testing frameworks.
- Highly analytical; diagnose issues and identify optimization opportunities.
π Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Fully remote work with monthly work-from-home stipend.
- Flexible vacation policy.
- Family planning resources and support programs.
- Equity and opportunities for growth at Boulevard.
- Boulevard Bucks Learning and Development program.
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