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looker google ads dashboards attribution hockeystack📋 Description
- Own Boulevard's paid search strategy and growth engine.
- Manage seven-figure annual search budgets with outcomes in mind.
- Partner with Marketing Ops, SDRs, Content, and Finance to turn data into decisions.
- Balance hands-on execution with strategic influence.
- Optimize campaigns to drive customer acquisition and revenue growth.
- Design experiments to improve CPA, ROAS, and efficiency.
🎯 Requirements
- 6+ years of hands-on paid search with CPA/ROAS targets
- Experience managing seven-figure annual search budgets
- Deep Google Ads expertise: keywords, bidding, testing, automation
- Hands-on IC, directly managing campaigns, budgets, and optimizations
- Experience across multiple or niche industries applying learnings to new markets
- Highly analytical with ability to diagnose performance and identify opportunities
- Experience building dashboards, performance reports, and ROI narratives
- Partner with Marketing Ops and Analytics to ensure measurement and attribution
🎁 Benefits
- 401(k) match with medical, dental, vision, and life insurance
- Flexible vacation day policy
- Fully remote with monthly WFH stipend
- Family planning resources and support programs
- Equity: grow with Boulevard
- Boulevard Bucks Learning and Development program
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