Related skills
google ads programmatic youtube google tag manager meta ads manager📋 Description
- Plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns for leads.
- Manage and analyze daily metrics (CPL, cost per lead, conversion rate, ROI).
- Identify underperforming campaigns and optimize for lead quality and cost.
- Maintain budget pacing, keywords, ad copy tests, targeting, and geo-optimizations for home service areas.
- Ensure Home Services ad compliance; align creatives with industry and platform regulations.
🎯 Requirements
- Bachelor’s degree or equivalent work experience required.
- 2+ years of experience managing paid media campaigns (Google Ads, Meta, or programmatic) with home services lead-gen preferred.
- Proven success managing performance-based campaigns focused on lead generation and conversion.
- Deep understanding of Google Ads, LSAs, Meta Ads Manager, and conversion tracking (GTM, GA4).
- Strong analytical skills — comfortable using Excel/Sheets and data visualization tools.
- Excellent communication and presentation skills; able to simplify data-driven insights for clients.
🎁 Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
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