Media Buyer, Home Services Specialist

📋 Description

• Plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns.
• Analyze daily CPL, cost per lead, conversion rate, and ROI.
• Identify underperforming campaigns and implement data-driven optimizations.
• Manage budgets, keywords, ad copy, audiences, and geo-targeting.
• Ensure compliance with Home Services advertising policies.
• Collaborate with Account Management, Sales, and Creative on messaging and landing pages.

🎯 Requirements

• Bachelor’s degree or equivalent experience.
• 2+ years managing paid media campaigns (Google Ads, Meta, or programmatic).
• Lead-gen focus with performance-based campaigns.
• Knowledge of Google Ads, LSAs, Meta Ads Manager, GA4, GTM.
• Analytical skills; Excel/Sheets; data visualization tools.
• Excellent communication and client presentation skills.
• Organized, detail-oriented, proactive with ownership.

🎁 Benefits

• 3 weeks of PTO + 9 paid holidays.
• Medical, Dental, and Vision Insurance.
• 401(k) Retirement Plan.
• Casual, high-energy work environment.
• Upward mobility opportunities.
• Company-provided laptop.