Related skills
lead generation google ads conversion optimization youtube google tag manager📋 Description
- Plan, launch, and optimize Google Ads (Search, LSAs, YouTube) and Meta campaigns.
- Analyze daily metrics (CPL, lead cost, conversion rate, ROI) for performance.
- Identify underperforming campaigns and implement data-driven optimizations.
- Monitor budget pacing, keywords, ad copy testing, targeting, and geo-optimizations.
- Ensure ads comply with Home Services policies and platform regulations.
🎯 Requirements
- 2+ years managing paid media campaigns (Google Ads, Meta, programmatic); home services preferred.
- Proven lead-gen and conversion-optimization success.
- Strong knowledge of Google Ads, LSAs, Meta Ads Manager, and GA4/Tag Manager.
- Strong analytical skills; proficient with Excel/Sheets and data viz tools.
- Excellent communication and presentation skills for clients.
- Organized, detail-oriented, proactive with ownership.
🎁 Benefits
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
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