Head of Instructor Acquisition

You’ll deeply understand what motivates experts to teach on Maven, build narratives that make teaching feel inevitable, premium, and exciting, and activate a powerful ecosystem of operators, execs, creators, and thought leaders who expand our reach and reputation.

This is a senior, high-impact role ideal for someone who can zoom out to GTM strategy and positioning, then zoom in to craft a sharp landing page, run a high-quality industry event, or refine a GTM motion.

Your primary goal will be increasing the number of new, high quality instructors launching courses each month.

• Develop Maven’s instructor-facing brand strategy, balancing aspiration with credibility
• Define our instructor value proposition across audience segments
• Craft compelling narratives and positioning frameworks that make Maven the obvious choice for ambitious experts

• Activate and nurture a vibrant community of influencers, advisors, creators, operators, and execs who refer and inspire future instructors
• Lead instructor-facing content strategy, including thought leadership, case studies, spotlight stories, and executive communications
• Own our presence in relevant industry communities, events, and networks (online and IRL)

• Scale high-quality inbound instructor interest
• Ideate, create and launch targeted campaigns, events, and partnerships that reach the right experts at the right time
• Constantly experiment, measure, and iterate on acquisition tactics and messaging

• Stay obsessively close to our instructor audience: their motivations, objections, workflows, and goals
• Lead qualitative and quantitative research to segment the market and refine targeting
• Translate insights into GTM strategies, onboarding flows, and product feedback

• 8+ years 
  experience in marketing with a background in 
  acquisition marketing, GTM, 
  brand, and/or 
  community
• A portfolio of work that demonstrates 
  taste, 
  storytelling, and 
  strategic clarity
• Deep familiarity with the 
  tech ecosystem, and strong relationships with operators, founders, and execs
• Fluency in both qualitative research and data-driven optimization
• Proven success launching new programs or products in early-stage or fast-moving environments
• Experience marketing to high-trust, high-bar audiences (e.g., execs, creators, consultants, advisors)
• Comfort operating with autonomy, speed, and high standards

Bonus:

• Background in the 
  creator economy, 
  expert platforms, 
  edtech, or 
  marketplaces
• Experience running 
  events, building 
  ambassador programs, or cultivating 
  communities and partnerships

The instructors we attract will shape the future of learning. They’re also the face of Maven in the public eye, in our courses, and in their professional circles. Building the Maven instructor brand isn’t just about acquiring more teachers; it’s about making Maven the platform of choice for the world’s top minds.

If that challenge excites you, we’d love to meet you.

You’ll report to