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bigquery google tag manager appsflyer adjust meta capi📋 Description
- Lead sGTM and Meta CAPI for cookieless signals.
- Own MMP integrations (Adjust/AppsFlyer/Branch) and SDK configs.
- Debug/audit dataLayer and frontend triggers with DevTools.
- Collaborate with mobile engineers on event triggers and schemas.
- Enforce global tracking taxonomy and UTM conventions.
- Reconcile attribution across MMP data and warehouses.
🎯 Requirements
- 4+ years in MarTech/Growth Ops at a B2C mobile-first company.
- Hands-on with MMPs like Adjust, AppsFlyer, or Branch.
- Strong understanding of UTM parameters and attribution logic.
- Google Tag Manager proficiency (web tagging & conversions).
- Experience with ad platform integrations (Meta, Google, TikTok, ASA).
- Process-oriented; can build governance frameworks.
🎁 Benefits
- Health Insurance
- Work-from-anywhere stipend
- Wellness & learning credits
- Annual all-expenses-paid company retreat
- Other benefits
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