Related skills
sql google ads tiktok ads meta ads manager appsflyer📋 Description
- Own paid media across Meta, Google, TikTok, Apple Search Ads, and programmatic networks
- Allocate and optimize budget to maximize user growth and ROAS
- Develop and iterate on creative strategy with design and content teams
- Monitor campaign performance daily and implement data-driven optimizations
- Identify and scale organic channels including SEO, content, referrals, and partnerships
- Collaborate with product to optimize onboarding and activation rates
🎯 Requirements
- Bachelor's degree in Marketing, Business, Economics, or related field
- 10+ years of experience in performance marketing, user acquisition, or growth marketing
- Proven track record of scaling paid acquisition campaigns with measurable ROI
- Deep familiarity with major ad platforms (Meta Ads Manager, Google Ads, TikTok Ads)
- Strong analytics in Excel/Google Sheets; SQL or Python a plus
- Experience with MMPs like Adjust, AppsFlyer, or Branch
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