Marketing Specialist, Marketing Communication

Added
6 days ago
Type
Full time
Salary
Salary not provided

Related skills

analytics email marketing marketo braze automation

📋 Description

  • Align with Sales, CS, and Product for messaging needs.
  • Plan monthly/quarterly email campaigns aligned with goals.
  • Execute Email & WeCom campaigns; build templates and segments; A/B tests.
  • Use Braze, BesChannels, and others; automate workflows.
  • Manage WeCom messaging; ensure brand and localization compliance.
  • Monitor delivery; maintain segmentation; analyze performance.

🎯 Requirements

  • 1-3 years in digital marketing or customer communications; email marketing execution is a plus.
  • Familiar with CRM tools such as Marketo, Braze, BesChannels, or WeCom operations.
  • Bachelor's degree in Marketing, Business, or Communications preferred.
  • Excellent English and Chinese written and verbal communication.
  • Detail-oriented with strong execution; can manage multiple tasks.
  • Data-driven; basic analytics to interpret performance.
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