Marketing Specialist

📋 Description

• Own and drive user acquisition strategy for the app.
• Design and run campaigns to grow the app's user base across channels.
• Develop and run PR campaigns and growth initiatives tailored to a B2C mobile audience.
• Identify and leverage effective channels to acquire users.
• Track, analyze, and report on key acquisition metrics and campaigns.
• Stay current on mobile marketing trends and growth tactics.
• Collaborate with founder and leadership team.

🎯 Requirements

• 3+ years of experience in marketing focused on user growth or acquisition.
• B2C mobile app user acquisition experience.
• Track record of growing a user base; portfolio or case studies required.
• PR campaigns and organic/paid growth experience.
• Ability to design and execute a full marketing strategy from scratch.
• Strong analytics and data-driven decision making.
• Deep understanding of mobile app ecosystems (App Store, Google Play).

🎁 Benefits

• Remote work from Latin America.
• Contractor role via payroll platform.
• Opportunity to collaborate with the founder and leadership.