Own email campaigns from planning to deployment, QA, testing, and reporting.
Build and optimize automated journeys and audience segmentation in Salesforce Marketing Cloud.
Develop email content aligned with goals, brand voice, and audience needs.
Conduct A/B tests on subject lines, copy, CTAs, send times, and segments.
Monitor campaign performance: opens, CTRs, conversions, and engagement.
Translate insights into actionable recommendations to improve performance.

🎯 Requirements

Bachelor’s degree is required.
5+ years in marketing with emphasis on email marketing and automation.
Expert Salesforce Marketing Cloud knowledge: Journey Builder, Automation Studio, Email Studio.
Strong experience writing marketing content across email, blog, SEO, and social media.
Strong understanding of SEO and on-page optimization best practices.
Familiarity with SQL or AMPscript within Salesforce Marketing Cloud.

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