Related skills
looker sql python tableau attribution📋 Description
- Define the media measurement strategy for investments, sponsorships, and partnerships.
- Build scalable measurement frameworks, dashboards, and self-service tools.
- Partner with Marketing, Partnerships, Finance, and Data Science to translate insights.
- Evaluate ROI, incrementality, and brand impact across media and partnerships.
- Lead a high-performing analytics team for media measurement.
- Translate analytics into strategic recommendations for senior leadership.
🎯 Requirements
- 12+ years in marketing analytics, marketing science, or media measurement.
- Expertise in MMM, attribution, incrementality, and experimental design.
- Strong knowledge of digital media, sponsorships, and brand partnerships.
- Proficiency with SQL, Python, R, or similar data tools.
- Experience building dashboards in Tableau, Looker, or Power BI.
- Proven leadership of analytics or data science teams.
- Bachelor’s degree in a quantitative field (advanced degree preferred).
🎁 Benefits
- Comprehensive health plans with fertility and mental health support.
- Generous PTO, sick leave, and annual bonus or long-term incentives.
- 401(k) with up to 5% match; commuter benefits; pet insurance.
- FanDuel Total Rewards program and location-dependent benefits.
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