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b2b saas analytics gtm demand generation cybersecurity📋 Description
- Direct ownership of planning, execution and outcomes for demand generation campaigns.
- Lead planning, execution, and optimization of campaigns for acquisition, activation, retention, expansion.
- Collaborate across teams; align execution to product goals; blend PLG and sales motions.
- Partner with product/marketing leaders to drive cross-functional customer journeys.
- Measure full funnel performance and adjust execution to achieve revenue goals.
- Manage budgets, resources, and vendor relationships to optimize program ROI.
🎯 Requirements
- 8+ years in product-led growth, growth marketing, GTM alignment, digital marketing, or demand program management in B2B SaaS or cybersecurity
- Proven track record managing complex, multi-quarter programs with technical and go-to-market work streams
- Strong understanding of PLG principles and how to operationalize PLG motions
- Demonstrated ability to collaborate with product, marketing, and sales teams
- Experience with cross-functional collaboration across the customer journey
- Bonus: cybersecurity or B2B software background; Bonus: experience with demand gen tech, analytics platforms, and marketing automation tools
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