Marketing Operations Specialist

Added
less than a minute ago
Type
Full time
Salary
Salary not provided

Related skills

salesforce outreach email marketing marketo html/css

📋 Description

  • Own all email campaign builds, scheduling, QA, and sends within Marketo.
  • Define email standards, templates, and governance (naming, folders, docs).
  • Build and manage A/B and multivariate tests for emails.
  • Improve deliverability; monitor domain/IP health, bounce management, and compliance.
  • Dashboards for open rates, CTR, conversions, and pipeline impact.

🎯 Requirements

  • 3–5 years of hands-on marketing ops or email marketing
  • Marketo expert: campaigns, programs, segmentation, tokens, reporting
  • Experience building and managing email nurture and drip programs
  • Experience with Outreach or similar sales engagement platform
  • Strong deliverability and compliance knowledge (CAN-SPAM, GDPR, CASL)
  • Proficiency in database segmentation, list management, hygiene
  • Excellent attention to detail and stakeholder management
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