Related skills
salesforce outreach email marketing marketo html/css📋 Description
- Own all email campaign builds, scheduling, QA, and sends within Marketo.
- Define email standards, templates, and governance (naming, folders, docs).
- Build and manage A/B and multivariate tests for emails.
- Improve deliverability; monitor domain/IP health, bounce management, and compliance.
- Dashboards for open rates, CTR, conversions, and pipeline impact.
🎯 Requirements
- 3–5 years of hands-on marketing ops or email marketing
- Marketo expert: campaigns, programs, segmentation, tokens, reporting
- Experience building and managing email nurture and drip programs
- Experience with Outreach or similar sales engagement platform
- Strong deliverability and compliance knowledge (CAN-SPAM, GDPR, CASL)
- Proficiency in database segmentation, list management, hygiene
- Excellent attention to detail and stakeholder management
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