Own end-to-end Marketo campaigns, including emails, nurtures, triggers, QA.
Ensure templates, tokens, and best practices for scale and deliverability.
Partner with Marketing, Sales, RevOps to run experiments and multi-touch programs.
Design and optimize marketing-to-sales handoff: lead scoring, lifecycle, SLAs.
Monitor funnel health and identify leakage points for improvements.
Own data quality in the marketing automation platform.

🎯 Requirements

8-10 years in Marketing Ops or RevOps in B2B.
Deep Marketo and Salesforce expertise (certs a plus).
Experience with experimentation frameworks (A/B, multivariate).
Strong knowledge of Webflow, Clay, Clearbit, Outreach, and Gong.
Proven ownership of marketing-to-sales handoff, lead management, lifecycle ops.
Strong analytical and systems-thinking mindset.

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