Related skills
retail btl📋 Description
- Lead Nigeria marketing function; manage local team; in-market execution.
- Design and execute promotional mechanics, dealer incentives, activations.
- Partner with Global Marketing on brand strategy; localize campaigns.
- Drive BTL campaigns for retail and DSR networks; manage agencies.
- Digital and performance focus: social media, content calendars, paid social.
- Spend 30-40% of time in market; ensure execution quality.
🎯 Requirements
- 5-7 years in through-the-line marketing; BTL/trade exp.
- Integrated campaigns from strategy to execution; ROI driven.
- 2-3 years team management; agencies; stakeholder influence.
- Experience in FMCG, telecoms, consumer electronics, or large brand accounts.
- Able to translate brand objectives into promotional mechanics.
🎁 Benefits
- Hybrid role based in Nigeria.
- Work with teams across UK, Europe and Africa.
- Flexible policies and development programs.
- Equal opportunity employer; diverse workforce.
- In-market exposure and hands-on impact.
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