Related skills
hubspot zapier salesforce marketo google ads📋 Description
- Own, administer, and optimize Marketo as the primary marketing automation platform
- Establish standards for programs, channels, and naming in Marketo and HubSpot
- Own and optimize Marketo integrations with SFDC, Google Ads, paid social, Zapier, and more
- Ensure integrations are configured, monitored, and optimized for SEM and paid media
- Design, build, and maintain automation workflows (webhooks, Zaps, smart campaigns)
- Build lead scoring models and enrichment (industry, firmographic data)
🎯 Requirements
- 5-7+ years in Marketing Operations/RevOps at a B2B SaaS company
- Deep hands-on Marketo admin/owner experience (program design, lifecycle, scoring, integrations)
- Experience migrating Marketo to HubSpot (MAP migration) incl. field mapping and rebuilds
- SEM/Google Ads strategy and execution, including account structure and optimization
- SFDC campaign and lead management
- Zapier or similar iPaaS for building and debugging automations
🎁 Benefits
- Health, dental, and vision insurance
- Life insurance
- Meal allowance
- Monthly internet & electricity stipend
- Mental health support resources
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