Related skills
crm workflow automation analytics marketing automation artificial intelligence📋 Description
- Act as the primary marketing ops partner to Inbound Sales, ensuring high-quality handoffs.
- Own day-to-day configuration and optimization of the marketing automation platform.
- Build and maintain workflows, lifecycle automation, and event-based logic for inbound and product-led growth.
- Own lead and PQL scoring models and routing logic to deliver to sales teams fast and accurately.
- Partner with Demand Gen and Web teams to capture top-of-funnel signals (web, product, form, behavioral).
- Monitor inbound funnel performance and identify opportunities to improve volume quality, speed, and efficiency.
🎯 Requirements
- 8+ years in marketing operations or GTM operations in a B2B setting.
- Hands-on management of marketing automation platforms: workflows, lifecycle stages, scoring, routing.
- Strong CRM concepts knowledge (leads, contacts, accounts, opportunities) and data flows.
- Experience with funnel and handoff metrics to drive operational improvements.
- Curious about AI/automation with experience testing improvements.
- Highly organized, execution-focused, and comfortable with fast-moving, ambiguous environments.
🎁 Benefits
- Generous benefits.
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