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crm workflow automation marketing automation ai lead scoring📋 Description
- Partner with Inbound Sales to ensure high-quality handoffs.
- Own day-to-day configuration and optimization of marketing automation.
- Build workflows and lifecycle automation for inbound and product-led growth.
- Own lead and PQL scoring and routing to sales teams.
- Collaborate with Demand Gen and Web to capture top-of-funnel signals.
- Support audience creation, segmentation, and funnel experiments.
🎯 Requirements
- 8+ years of experience in marketing operations or GTM operations in B2B.
- Hands-on experience managing marketing automation platforms (workflows, scoring, routing).
- Strong knowledge of CRM concepts and data flows across GTM systems.
- Comfortable with funnel and handoff metrics to drive improvements.
- Curious and practical about AI and automation for speed and scale.
- Highly organized, execution-focused, and able to own outcomes end-to-end.
🎁 Benefits
- Total compensation may include cash bonus, equity, sign-on, and other benefits.
- Comprehensive health, welfare, and wellbeing benefits.
- Opportunity to work with AI and automation to improve processes.
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