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salesforce email marketing marketo gdpr nurturing📋 Description
- Build, test, deploy emails and Marketo workflows.
- Manage forms, landing pages, lead scoring, routing LeanData.
- Ensure consistent reporting of engagement and conversions.
- Maintain data hygiene between Marketo and Salesforce; GDPR compliance.
- Monitor integrations and troubleshoot automation and data flow.
- Collaborate with demand gen and analytics teams; train others.
🎯 Requirements
- 5-7 years in marketing automation/operations.
- Marketo expert: emails, nurturing, segmentation, lead scoring; admin cert a plus.
- Familiar with SEO, SEM, social, and email marketing.
- Strong Salesforce CRM knowledge.
- Troubleshoot Marketo-Salesforce integrations; FullCircle Insights a plus.
- Experience with global teams and GDPR/CAN-SPAM.
- Excellent English communication (verbal and written).
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